The Ultimate Social Media Planner
Never ask "What Do I Post This Week?" again!
A plug-and-play planner spreadsheet designed for cake makers who want content that actually brings in orders — without the overwhelm.
If posting on Instagram feels like a time-sucking guessing game, this is for you.
With my custom Excel planner, you can map out 10–16 weeks of posts (based on your schedule), fill your calendar with ready-to-go ideas, and even copy my own post templates. All for only £27!
What's inside
How can a spreadsheet do all this?
Because consistency + clarity = more cake orders. And this gives you a clear plan for each week so you can be consistent in your posting. Plus clatiy on what to post, so you’ll never sit down and stare at a blank caption box again.
Plan less. Post better. Book more.
" I have gone from finding social media overwhelming and muddling my way through, to having structure and so much more understanding. There's no more staring at a blank screen with no idea what to post, now I have weeks planned in advance and an actual strategy that has already seen growth in my business."
- Clare
Why it works
Get the Planner
1:1 Coaching
Shop Templates
Complimentary Products to make your business run smoothly and professionally
10 or 16 weeks of content planned for 3 or 5 posts per week
Auto-populating planner - just input your start date
A huge bank to fill with content ideas
Copy/paste access to my own cake business post themes
Get the Planner
Take a look inside
A closer look inside
Here's how the planner works
1. Create your 10 Big Topics
Keep these vague, e.g. FAQs, Engagement, Behind the Scenes, or Misconceptions. More examples inside the planner!
2. Break each down further
Create Mini Topics, e.g. for FAQs:
3. Fill the BONUS Idea bank
For every mini topic, brainstorm multiple post types: Reels, Carousels, Tips, Behind-the-scenes, etc.
You can be as specific or vague as you like - this is to spark ideas when it comes to posting for that topic. You will find you add to this overtime. After 6 months I have around 250 post ideas in my idea bank - it is literally impossible for me to wonder what to post about!
4. Watch Your Weekly Planner Fill Itself
Your content ideas auto-populate into a weekly view for either 3 or 5 posts a week. Click any post slot to go straight to your idea bank for that topic!
Need help coming up with ideas?
Use my own cake business's example tabs for instant content inspiration — copy/paste or make them your own.
Get the Planner
FAQs
- What format is the planner in?
- Do I need to be techy to use it?
Not at all — it’s super beginner-friendly with loads of detailed instructions included.
- What if I don’t post every day?
That’s fine! The planner works whether you post 3 or 5 times a week. You choose your rhythm. And if you post even less than that, then just pick your fave topics from that week. Instagram recommends 3 to 5 times a week is the ideal schedule and believe me with this planner - 5 will actually feel manageable! I post 5 times a week to 2 accounts and it only takes me about an hour to plan it all because of this!
- Can I reuse it next month?
Yes — once you get to the final week. Change the initial date at the top and start again!
But that will mean repeating myself?! GOOD! You should be repeating yourself. But remember, that first post was 3 months ago - no one will remember and you will have gained lots of new followers (because you're posting so consistently 😉). Besides the idea bank will have multiple ideas for the same topic, so you will have a fresh new way to talk about it! In 6 months I'm now up to about 300 ideas in my idea bank - it's impossible to run out of ideas!
- Will it tell me exactly what to say?
You’ll get clear instructions on where to type, lots of examples, and access to my real cake business topics — so you’ll never be stuck again. The only thing it can't do is make the reels for you....sorry!
