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 “You’re not bad at business. You’ve just never been taught.”

Turn your
Cake Skills into Consistent Sales

Your cakes are incredible — but let’s be real…
• “I don’t know what to post on Instagram.”
• “I’m undercharging but scared to raise my prices.”
• “I want to sound confident — not cringe.”
• “I’m getting enquiries, but not bookings.”
It’s not about being louder. It’s about being clearer.

1:1 Coaching Options

Social Media Planner

baking brilliant cakes is just one part of the business.
Marketing them, pricing them, and attracting the right clients?
That’s the hard part.
👇 Explore the tools and support made for home-based bakers ready to go full time.

Shop Templates

Do you struggle with writing emails to potential clients?

Are you unsure how to follow up after a consultation, respond to enquiries, or close a sale?

Do you spend ages trying to find the best way to word an email or what to email next?

Poor communication can lead to missed opportunities and lost income, making it harder to grow your business.

These professionally crafted email templates are designed specifically for cake business owners like you. Whether you’re responding to an intial enquiry, following up after being ghosted (!), or wanting to get more reviews - these templates will help you communicate clearly and effectively, so you can build a better customer experience and increase your bookings.

  • Sequence timeline of how these emails are used in my own business. So you can see how and when to use each email.
  • Enquiry Response Templates: Quickly and professionally respond to potential clients, setting the right tone from the start, gathering all the information you will need to get a quote together.
  • Follow-Up Templates: Not sure how to deal with being 'Ghosted' or how to secure your booking? These templates re included to keep the conversation going with follow-up emails that encourage bookings.
  • Logistical Templates: Clear emails that cover booking confirmations, invoices, delivery/collection of the cake, ensuring clarity and professionalism.
  • Thank You and Review Request Templates: Strengthen client relationships and build your reputation with heartfelt thank you emails and requests for reviews.

What's included?

Why Buy from me?

As a successful cake business owner who started from scratch, I know how crucial effective communication is to growing your business. I’ve spent years perfecting the emails that helped me build strong client relationships, and now I’m sharing them with you. These templates are the exact ones I use in my own business, designed to save you time and help you achieve the same success.

Ready to elevate your communication and boost your bookings?
Download these email templates today and start seeing the difference in your client interactions.

  • Are these for wedding cakes or celebration cakes?
There are two separate Collections for purchase. One that covers Wedding Cake enquiries and one that is for Celebration Cakes. I have found that these require very different communication styles and talking points so have separated them into their own collections. However, if you sell both wedding and celebration cakes you cake buy both collections as a bundle and save over 25%!

  • How customisable are these email templates?
Our templates are fully customisable. You can easily adjust the wording to fit your own voice and specific needs. Obvious things that need editing can be found in bold, so you can easily idenfity what will need to be changed each email.

  • Do I need any special software to use the templates?
No, the templates are provided in a word document, so that they are easy to edit, save and copy over to any email provider.

  • What if I’m not very tech-savvy? Are these templates easy to use?
Absolutely! The templates are designed to be user-friendly and come with clear instructions. You simply copy and paste the text into your email, make any desired edits, and send it off.

  • Are there templates for different scenarios, like sending invoices and organising delivery?
Yes, we’ve included templates for a variety of common scenarios, including confirming bookings, organising delivery of the cake, requesting reviews and more. This ensures you’re prepared for any situation. If there is a particular senario you'd love to see added, just email and I'll add it to the template - free of charge!

  • How soon will I receive the templates after purchase?
You’ll receive instant access to the templates immediately after purchase and providing your email. A download link will be sent directly to your email.

  • Can I share these templates with others?
These templates are licensed for individual use only. We kindly ask that you do not share them with others.

  • Will I receive updates to the templates in the future?
Yes, any updates or additional templates added in the future will be provided to you at no extra cost! And feel free to send any suggestions/requests to ruth@mooreishcakes.co.uk

  • What if I need help customizing the templates?
If you need assistance, I'm here to help! You can reach out via email, and I'll provide guidance on how to customise the templates to fit your specific needs. Note: I cannot rewrite for your voice as that can only come from you.

Don’t waste your precious time trying to wrestle with how to word each email. Invest in these email templates today, and start connecting with your clients more effectively. Download now, and take the first step towards building a stronger, more successful cake business.

FAQs

Ready-to-use Email Templates

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As these are immediate downloads, they are non refundable.

Fully Editable Contracts

You will receive an easy to edit contract to use for all wedding and/or celebration cake enquiries.

The contract covers; Booking details, Booking Fee, Payment, Delivery and Setup/Collection, Cancellations, Refunds, Postponements, Alterations.

Sending out a contract, protects your business, makes you look more professional and provides security for you and your customers.

Not having a contract puts you and your business at risk!

Please ensure all items in red are edited to fit your business before sending to a customer.

For sole use by you only, please do not share with others or try to sell as your own. Thank you.

As these are instant digital downloads, there are no refunds available.


Contract Templates

Wedding Cake
Contract

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celebration Cake
Contract

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Bundle - Wedding & Celebration cakes

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Fully Editable T&Cs

You will receive a very comprehensive set of Terms and Conditions, which will cover: Basis of Sales,, Quotations, Cake sizes, Booking Fee, Payment, Delivery and Setup, Collection, Order Confirmation, Cancellations, Refunds, Postponements, Alterations, Allergens, Fresh Flowers, Complaints, Imagery ownership and usage.

Having clear T&Cs on your website and in email correspondence helps keep your business protected, makes you look more professional and sets a statement of intent for you and your customers when dealing with any issues.

Terms and Conditions Template

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Not having Terms & Conditions puts you and your business at risk!

Please ensure all items in red are edited to fit your business before sending to a customer.

For sole use by you only, please do not share with others or try to sell as your own. Thank you.

As these are instant digital downloads, there are no refunds available.


Fully Editable contract for all cake stand and displayware hire

You will receive an easy to edit set contract for when hiring out a stand or item for display purposes. The contract covers: Rental Details, Rental period, Rental fee, Deposit collection, Care, Cancellations, Refunds, and Returns.

Having a legal contract in place when hiring out items is vital to ensure they return to you in a timely manner and any damage is covered by the customer.

Cake stand and display ware hire is a great way to increase the value of your orders, without increasing your time.

Cake Stand and Displayware hire contract

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Not having contracts in place puts you and your business at risk!

Please ensure all items in red are edited to fit your business before sending to a customer.

For sole use by you only, please do not share with others or try to sell as your own. Thank you.

As these are instant digital downloads, there are no refunds available.


Weddings

Celebrations

Bundle

Buy ALL Contract Templates as a bundle here!