How to Start a Cake Business
Social Media & Marketing Support to Turn Your Cake Skills into Consistent Sales
Baking brilliant cakes is just one part of the business. Marketing them, pricing them, and attracting the right clients? That’s the hard part.
PSA: You’re not bad at business, you’ve just never been taught how to do it properly!
If your cakes are incredible but you’re thinking, “I don’t know what to post on Instagram”, “I’m getting enquiries, but not bookings”, or “I’m undercharging but scared to raise my prices”, I can help teach you how to start a cake business!
Get My Marketing, Messaging & Mindset Tools Made Just for Cake Business Owners Like You
Explore the tools and support made for home-based bakers who want to know how to start a cake business.
Social Media Support
Download my social media planner that’ll help you post consistently and bring in exciting new bookings.
Free Resources
Get my top business tips, marketing insight, and pricing advice as free downloads.
1:1 Coaching
Choose from a one-off session or ongoing support to gain clarity, confidence, and practical tips for your business.
Email & Contract Templates
Streamline communication and strengthen client relationships with my editable template bundles.
I have gone from finding social media overwhelming and muddling my way through, to having structure and so much more understanding. There’s no more staring at a blank screen with no idea what to post, now I have weeks planned in advance and an actual strategy that has already seen growth in my business.
— Clare
1-1 Coaching Sessions
Are you confused, burnt out, or just guessing your way through how to start a cake business? Let’s fix that! My 1-1 coaching sessions are jam-packed with personalised support to help you price with confidence, post with purpose, and finally feel in control of your cake business.
These sessions are perfect for home bakers looking for a one-off strategy boost or longer-term support.
During our 1:1 sessions, I’ll share my social media and marketing tips, as well as pricing strategies that have helped Mooreish Cakes become a booked and busy business.
Coaching sessions take place on Google Meet, and I’ll share the link with you before each session. When you book a three, six or 12-month coaching package, you’ll also have daily access to me during working hours with questions, wins, or wobble moments.
What You Can Gain From 1-1 Coaching
Social media strategy that’ll have you creating content quicker, and seeing higher views, engagement and more consistent bookings
Marketing techniques for attracting the right clients (and repelling the wrong ones)
Confidence in your pricing and the right questions to ask before quoting, so that you can charge what you’re worth and not get ghosted or told “you’re too expensive”
A home bakery business plan for the confidence to grow your company in a way that suits you
Book a 90-Minute Coaching Call
Get clarity on key areas of your business and a detailed action plan that you can take action on right away.
£157
3–12 Month Coaching Plans
Regular coaching sessions and ongoing support to grow your business, improve your confidence, and boost your profit.
From £127 per session
Wow Ruth, I’ve got so much I can implement, this hour has been so useful!
— Beth
Meet Ruth, Founder of Mooreish Cakes
Hi, I’m Ruth! Baking has been a big part of my life since childhood, and I love that my wedding cake-making business lets me spend every day doing what I love.
As a successful cake business owner who started from scratch, I know how crucial effective communication is to growing your business. I’ve spent years perfecting the emails and gathering the contracts that help me build strong client relationships, and now I’m sharing them with you.
The templates you’ll find on this page are the exact ones I use in my own business, designed to save you time and help you achieve the same success.
Let’s Talk!
Get in touch to find out more about my social media and coaching services for cake makers.
Book a 15-minute call to discover how my services can help you scale your unique cake business.
Follow me on Instagram for cake business tips, behind-the-scenes content, and small business solidarity.
Free Resources for Home Baking Businesses
Are you taking the leap from hobby-baker to pro cake-maker or focusing on growing your home baking business? My free resources are the tools you need to feel in control, charge your worth, and quote confidently.
How to Price Your Wedding & Celebration Cakes
How much to charge for cakes to cover your time AND grow a profitable business
My Top Tips for How to Start a Cake Business
The three most important things I wish I’d known earlier when starting my baking biz
Do you spend ages trying to find the best way to word an email or what to email next?
Are you unsure how to follow up after a consultation, respond to enquiries, or close a sale?
Are you feeling overwhelmed by the thought of writing contracts for your cake orders?
Poor communication and inadequate paperwork can lead to missed opportunities and lost income, making it harder to grow your business. Download my email and contract templates today and start seeing the difference in your client interactions and relationships.
These professionally crafted email templates and fully editable contracts are designed specifically for cake business owners like you.
Ready-to-Use Email Templates & Contracts for Cake Makers
I raised my prices and people still booked. The confidence came with clarity.
— Julie
Email Templates for Celebration & Wedding Cake Makers
Ready to elevate your communication and boost your bookings? Download these email templates today and start seeing the difference in your client interactions.
Don’t waste your precious time trying to wrestle with how to word each email. Invest in these email templates and take the first step towards connecting with your clients more effectively and building a stronger, more successful cake business.
What’s Included?
Sequence timeline: How these emails are used in my own business. So you can see how and when to use each email
Enquiry response templates: Quickly and professionally respond to potential clients to set the right tone from the start and gather all the information you need to create a quote
Follow-up templates: These templates keep the conversation going with follow-up emails that encourage bookings
Logistical templates: Clear emails covering booking confirmations, invoices, and cake delivery/collection
Thank you and review request templates: Strengthen client relationships and build your reputation with heartfelt thank-you emails and review request templates
Email Templates for Wedding Cake Home Bakers
Email Templates for Celebration Cake Home Bakers
Email Template Bundle for
Wedding & Celebration Cakes
Save 25% when buying both sets of email templates together
Wedding & Celebration Cake Contract Templates
Sending out a contract protects your business, makes you look more professional, and provides security for you and your customers.
You’ll receive an easy-to-edit contract to use for all wedding and/or celebration cake enquiries. The contract covers: Booking details, booking fee, payment, delivery and setup/collection, cancellations, refunds, postponements, and alterations.
Please ensure all items in red are edited to fit your business before sending to a customer. For sole use by you only, please do not share with others or try to sell it as your own. Thank you.
Wedding Cake Contract
Celebration Cake Contract
Save with the Wedding & Celebration Cake Contract Bundle
Cake Stand & Displayware Hire Contract for Wedding Cake Makers
Cake stand and displayware hire is a great way to increase the value of your orders, without increasing your time.
Having a legal contract in place when hiring out items is vital to ensure they are returned to you in a timely manner and that the customer covers any damage
You’ll receive an easy-to-edit set contract for hiring out a stand or item for display purposes. The contract covers: Rental details, rental period, rental fee, deposit collection, care, cancellations, refunds, and returns.
Please ensure all items in red are edited to fit your business before sending to a customer. For sole use by you only, please do not share with others or try to sell it as your own. Thank you.
Terms & Conditions Templates for Wedding Cake Makers
Having clear T&Cs on your website and in email correspondence helps protect your business, makes you look more professional, and sets a statement of intent for you and your customers when dealing with any issues.
You’ll receive a comprehensive, fully editable set of terms and conditions that covers: Basis of sale, quotations, cake sizes, booking fee, payment, delivery and setup, collection, order confirmation, cancellations, refunds, postponements, alterations, allergens, fresh flowers, complaints, and imagery ownership and usage.
Please ensure all items in red are edited to fit your business before sending to a customer. For sole use by you only, please do not share with others or try to sell it as your own. Thank you.
About My Email & Contract Templates
Frequently Asked Questions
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There are two separate collections for purchase — one for wedding cake enquiries and one for celebration cakes. I’ve found that these require very different communication styles and talking points, so I’ve separated them into their own collections. However, if you sell both wedding and celebration cakes, you can buy both collections as a bundle and save over 25%!
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My templates are fully customisable. You can easily adjust the wording to fit your own voice and specific needs. Obvious sections that need editing have been highlighted, so you can easily identify what needs to be changed in each document.
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No, the templates are provided in a Word document, so they are easy to edit, save, and copy into any email provider. If you don’t have Microsoft Word, you can save them in a Google Drive folder as a Google Doc instead.
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Absolutely! The templates are designed to be user-friendly and come with clear instructions. You simply make any desired edits and send it off.
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You’ll receive instant access to the templates immediately after purchase. A download link will be sent directly to your email address.
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These templates are licensed for individual use only. We kindly ask that you do not share them with others.
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Yes, any updates or additional templates added in the future will be provided to you at no extra cost! And feel free to send any suggestions/requests to ruth@mooreishcakes.co.uk
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If you need assistance, I'm here to help! You can reach out via email, and I'll provide guidance on how to customise the templates to fit your specific needs. Note: I cannot rewrite for your voice as that can only come from you.
Got More Questions?
If there’s anything else you’d like to know, drop me a message.
Photographers featured on this page: Emma Cullen | Cherelle Blake
Social Media Planner For Home Baking Businesses
Show of hands if you’ve ever thought, “What the heck do I post on socials this week??” I know I have!
My social media planner is designed for cake makers who want content that actually brings in orders — without the time-draining task of coming up with content ideas every week.
With my custom planner, you can map out months of content at a time, have a bank of ready-to-go ideas, and even copy my tried-and-tested posts.
All for just £27!
What’s Included?
An editable spreadsheet you can use in Microsoft Excel or Google Sheets
10 or 16 weeks of three or five social posts per week planned for you
Clear instructions on how to edit the spreadsheet to create your content planner
Lots of examples of tried and tested cake business content
Copy/paste access to my own cake business posts for added inspo
How to Use Your Social Media Planner
Create your 10 big topics: Keep them vague, e.g., FAQs, engagement, behind-the-scenes (there are lots more examples in the planner)
Break each topic down: Create mini topics that cover every element of your 10 big topics
Fill the bonus idea bank: Think of post types for each mini topic — you can keep adding to this bank (I had hundreds of ideas after just a couple of months)
Watch your weekly planner fill itself: Your content ideas autopopulate into a weekly posting schedule
Consistent posting is the key to more cake orders, and my planner makes it so much easier to maintain. The best part? This planner can be reused over and over again — simply change the initial date and start again, and you’re good to go! Sound good?